7 books Pakistani entrepreneurs should read

Entrepreneurship is not all about doing business as it also demands the knowledge one needs to run a successful business which comes from nowhere other than the books. We have collected books that every Pakistani entrepreneur aiming to succeed must read.


Choose Yourself by James Altucher

Success of an entrepreneur is normally measured in monetary terms, work accomplishments or the count of his net assets. Whilst all other books are talking about the outwardly success parameters, this book is unique in a way that it also incorporates the factors which bring about personal happiness and inner peace. Choose Yourself includes dozens of motivational interviews and case studies in addition to the author’s own inspirational story of entrepreneurial struggle. Written in a self-depreciating tone, this book is an asset for entrepreneurs as it encourages them to take decisions for themselves.


Rework by Jason Fried & David Heinemeier Hansson

This book is an exception as it does not discuss the traditional business conventions ranging from writing a plan for business to hunt-and-seek the investors in the market. Nullifying the conventions and business stereotypes, this book is a must read for those looking for new horizons in corporate sector. Rework provokes you to get on the success path by showing you a number of novel ways.


Purple Cow by Seth Godin

There is a traditional checklist for marketers to get their products distinguished, by implementing ‘P’ formula: promotional strategy, publicity and pricing. Godin introduces another ‘P’ by using an innovative allegory of ‘Purple Cow’ which definitely stands out in the clutter of brown cows. Same goes for the consumers who will always place their priority on the product which stands out in the whole boring clutter of brown-cows. Godin by his ‘Purple Cow’ technique gave entrepreneurs a phenomenal temptation to create a product as much exciting and remarkable as ‘Purple Cow.’


The 7 Habits of Highly Effective People by Stephen Covey

If you are searching long for a book which relates some lifetime lessons to achieve success or to lead, then, go for this classic bestseller of all times. This book urges you to outdo in business arena by communicating with you the habits of excellence achievers.


Meditations by Marcus Aurelius

This is a philosophical work which tends to throw light on a variety of subjects. The best thing about this piece is that, it does not restrict its focus on encouragement or exaltation merely. Rather, it is intended for the readers in general or entrepreneurs in specific, who are trying to make sense out of the chaos and looking for the ways to come out of despair, doubt and conviction.


Creative Confidence by Tom and David Kelly

This book is a ray of hope for all entrepreneurs who are lacking confidence in their creative talent. Business does not only demand logical thinking but creative also. To revitalize a creative spark in your thinking, do give this book a reading.

the-4-hour-work-weekThe 4-Hour Work Week by Tim Ferris

This book tends to replace the traditional 9-5 working hours concept with 4-Hour a week. The idea of 4-Hour a week may sound strange to many entrepreneurs, but the best part about this idea is it’s practicability for those who are chasing shortcuts to turn their entrepreneurial dream into actuality.