The company that brought back home a bronze Lion from Cannes last year for Not a Bug Splat has yet again made us proud. BBDO Pakistan is back with not just one but Two Gold Lion from the Cannes Film Festival 2015 for their impressive campaign for Moltyfoam titled The World’s first Billbed.
The “Moment Of Truth” when Pakistan won its very FIRST Cannes “Golden” Lion x 2! Another ‘historic’ accomplishment by BBDO Pakistan and the team that delivered “Not A Bug Splat.” Enjoy!
Posted by BBDO Pakistan on Wednesday, June 24, 2015
For those who don’t know what BBDO Pakistan is, it is an international advertising agency operating in over 81 countries and the Pakistani chapter happens to have scored three fat awards at Cannes film festival in 2 years for their two different advertisement campaigns, not to forget a hoard of another several international awards in the field of effective advertisement.
The BBDO Moltyfoam campaign launched in 2014 was an inspiring drive through which the agency installed 150 billboards for Moltyfoam that could be converted into beds at nights. The campaign was an attempt to provide comfortable sleep to the homeless, and instigate a sense of relief among the deprived lot of the country.
The campaign was received amazingly well throughout the world on social media and garnered applause from celebrities, politicians and socialites as well as the common men around the globe.
Speaking to a local Pakistani advertisement magazine, Madeeha Noor, the former ECD of BBDO Pakistan, who was serving when the campaigns started, said that the convertible beds were placed in nine different cities across the country and the idea used the big bad world of advertising to do a bit of good – not just advertise but advertise in a way that makes a difference.
Watch the Inspiring campaign ‘The World’s First Billbed’ here
Earlier last year, the company scored the country’s first ever Cannes’ Lion for its multi award winning campaign Not a Bug Splat in the category of poster design for public spaces. The campaign was released in 2014 on behalf of Reprieve/Foundation for Fundamental Rights.
The campaign focused on the massive impacts the US led drone strikes were having on the country and included installation of inspiring pieces of art work across the country illustrating the impact of drone strikes and how brutally the laws were violated.
The campaign aimed to raise awareness of the civilian casualties in drone strikes and targeted drone operators who often refer to those hit as ‘bug splats’.
BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators were confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice.
The BBDO Not a Bug Splat bagged several other international awards including three Silver and seven Bronze at Spikes Asia, two Silver and a Bronze at One Show, three Pencils at D&AD, a Gold Effie, five Golds, three Silvers and two Bronze at Dubai Lynx and four PAS Awards.